10 Principles in Culture Gamification: The Octalysis Group DNA
Culture Management is Essential for Growth-Stage Companies Our company has been through many cycles and products throughout the…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
2011 Review for RewardMe — the Year of Foundation
2011 finally ended. It went by faster and slower than I expected. This is the full story of…
The Mysterious Case of the Startup CEO
⚡ Speed Run Notes The startup CEO job is the only job where the description changes every month…
Chou’s Talk at the Stanford US-Asian Technology Management Center
In April 2011, I gave a talk at Stanford University’s US-Asian Technology Management Center on what it takes…
Why Staying Happy and Positive Is Your Most Underrated Career Advantage
Most advice about staying positive is backwards. People treat happiness like a destination: get the promotion, close the…
The Lazy Man’s Way to Become Successful: Start Early
There’s always going to be people smarter than you and people dumber than you Everyone wants to be…
How to Master Almost Anything (with a Few Principles)
Almost everyone I meet who says they want to master something has been grinding hours into the wrong…
10 Best Gamified Fitness Apps (Ranked 2026)
A behavioral-design breakdown of 10 fitness apps, from Strava to WHOOP, and what their game loops teach us…
Does Being Polite to ChatGPT Yield Better Answers? Prompt Engineering Techniques
Short answer: It depends on the task. In hands-on experiments, a polite prompt produced more ideas and a…