Octalysis Certificate Achiever: Sameh Ibrahiem Emam
⚡ Speed Run Notes The threshold from gamification reader to gamification practitioner is marked by one change: you…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
4 Keys 2 Fun Part 2: Hard Fun, Easy Fun & People Fun Mapped to Octalysis
Nicole Lazzaro’s 4 Keys 2 Fun framework is useful for the same reason any strong model is useful:…
4 Keys 2 Fun: Nicole Lazzaro’s Game Design Framework (Part 1 of 4)
Most game designers chasing “fun” are designing for one kind of fun, then wondering why their product feels…
Training the Stallion Mind to Unleash Creativity, Part 1 of 2
Ever notice how some people generate ideas like a rapid-fire machine gun — boom, boom, boom — while…
Yu-kai Chou’s Google Presentation: How the Octalysis Framework Reached Silicon Valley
When Google’s product team — the engineers behind Maps, YouTube, and Search — needed a framework to systematically…
How the Lean Startup Could Kill Your Company (A Behavioral Design Perspective)
A behavioral-design critique of Lean Startup, explaining how repeated MVP failure and over-pivoting can quietly demoralize founders and…
[Octalysis Guest Post] The Alchemy of Ingress
“Ingress is an acceptable lifestyle choice” – @Hosette, R1 ⚡ Speed Run Notes Ingress is the most important…
The First Octalysis All-Day Workshop: A Deep Dive Into Gamification Design (2014)
Recap of the first-ever full-day Octalysis workshop at The Vault in San Francisco. Twelve in-person and fifteen online…
How to build an effective content calendar for Twitter
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…