Yu-kai Chou’s Google Keynotes: A Decade of Behavioral Design Innovation
Most behavioral-design ideas get one shot at Google. Yu-kai Chou got three — across personal mastery, product motivation,…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Top Gamification Experts, Gurus & Designers: Where Are They Now (2026)
A 2026 retrospective on the original gamification experts, where their work evolved, and which voices still matter across…
Implicit vs Explicit Gamification: When to Use Each (With Examples)
Learn the difference between implicit and explicit gamification, when to use each, and how progress design changes engagement…
Leveling Up Your Productivity: The Gamification Revolution
Learn how productivity gamification works, when visible mechanics help, and how Octalysis turns motivation into better routines and…
The $1.06 Billion Octalysis Gamification Case Study
A sourced breakdown of the Caixa and Funifier case, what the public numbers actually show, and which Core…
Transform Your To-Do List into a Task Management Game with Octalysis
Turn a plain to-do list into a task game using Octalysis, with practical ways to apply the 8…
Thriving in an AI World: how to create Scarcity & Purpose
How to stay valuable in the AI era by shifting from generic output toward scarcity, trust, purpose, and…
Metablox.co Resurgence: A New Web3 Game Loop
How Metablox.co rebuilt its Web3 game loop around memory, ownership, curation, and long-term meaning instead of short-term speculation.
10,000 Hours of Play by OP Hero: Joris Beerda
How Joris Beerda moved from diplomacy to business to gamification leadership, and why his career is such a…