Streak Design: The 5 Steps Behind Duolingo’s Daily Loop
Streak design is the practice of rewarding a user for repeating one action on consecutive days and showing…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Supercharge Your Gamified System: Boosters for Greater Engagement and Success
Boosters are one of my favorite game design techniques because they solve a real problem in gamified systems:…
Game Design Techniques: the Onboarding Bundle
If users don’t know what to do within four seconds of landing on your interface, they start feeling…
Using Octalysis to Determine the Right Game Design Techniques
Most gamification projects fail not because the designers picked the wrong game elements — but because they never…
Yu-kai Chou’s REMOTE Work Cultural Framework
The REMOTE Work Cultural Framework is an original behavioral design framework created by Yu-kai Chou to address the…
Who should you network and build Allies with?
⚡ Speed Run Notes Most people network with whoever is already in the room. That's not networking —…
10 Best Learning Games Kids Beg to Play (2026 Ranked)
Discover the top 10 learning games for kids in 2026, designed with Yu-kai Chou's Octalysis Framework used by…
Networking: how to build Alliances in your 10K HP Journey
Table of Contents Tips to Building Alliances in your Life Game The Art of Following Up Finding Common…
Metablox – the Web3 Real Estate Game (Whitepaper 2.0 Part IV)
Below is Part IV from our Metablox Whitepaper 2.0, which includes our Technology, Team, Plans to Give Back,…