7 Types of Leaders based on Vision, Execution, and Empathy
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
June week 3 Gamification Examples from an Octalysis Lens
Every week in the Octalysis Prime Slack group, members share gamification examples they find in the wild. These…
Don’t Empower Anybody
This article is written by Claire Lew who is the CEO of Know Your Company, a software tool…
Ivan Milev’s Habitica Design Challenge: Using Octalysis and the Strategy Dashboard to Recommend Product Changes
In Spring 2017, The Octalysis Group opened a design challenge on Habitica gamification to fans and experts. The…
Creating Ecosystems Builds Core Drive 8: Loss & Avoidance
This article was written by Erik van Mechelen based on the Octalysis Framework by Yu-kai Chou.
Using the 8 Core Drives to Make Seriously Fun Lifestyle Changes (2026)
Lifestyle design is one of the clearest places where Octalysis stops being abstract and starts becoming useful. Most…
How the Great eCourse Adventure Rapidly Increased Community Engagement through Gamification
This article is written by Brad and Andy of the Great eCourse Adventure based on the Octalysis Framework…
How Wikimedia, Duolingo, and Headset Engage Users: Gamification Examples April Week 4
Based on the framework by Yu-kai Chou. Written by Erik van Mechelen. Feedback from Octalysis Prime community members.…