Guest Post: “Game Over” for Climate Change!
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How to Transition Between White Hat and Black Hat Gamification Without Losing Trust
You just got someone excited about your product. They feel good, empowered, like they’re part of something meaningful.…
Empowering Creativity Through Moral Choices
Table of Contents About Yu-kai Chou Creativity through Choices and Consequences What Is Meant By Moral Choices and…
Discovery Phase in Gamification: How to Design the Perfect First Impression (Beginner’s Guide 21 of 90)
The Discovery Phase is where everything begins — or ends. A user who never feels the pull of…
Bad Shifts: From White Hat to Black Hat Gamification
I have watched the same drift happen in client after client. A product launches with users who actually…
Why I am helping Captain Up as their Behavioral Scientist
I get asked a lot why I chose to work with one specific gamification platform instead of staying…
When to Use White Hat Gamification Design (With Examples)
Most companies motivate through fear and urgency. Deadlines. Limited-time offers. “Act now or lose your spot.” It works…
Commitments: the odd power of writing things down
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards.) Based on Core…
Consistency: The Hidden Force Behind Ownership & Possession
The horse becomes more likely to win the moment you bet on it. Not in the actual race.…