When to Use Extrinsic Rewards to Motivate People (Without Killing Intrinsic Motivation)
You’ve probably heard that extrinsic rewards destroy motivation. And in many cases, that’s true. But the full picture…
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Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Creating Intrinsic Motivation via Octalysis Gamification
Table of Contents How to Create Intrinsic Motivation via Octalysis Gamification Intrinsic Motivation Tip 1: Making the experience…
How Extrinsic Rewards Turn Off the Social Brain
Offer a friend a dollar to help you move a couch and watch their face. The same person…
Why Education Kills Curiosity: Intrinsic vs Extrinsic Motivation
A high school student finishes two years early, knows everything about Harvard and Stanford admissions, and yet has…
Motivation Traps in Reward-Based Gamification Campaigns
Table of Contents About the Creator of the Octalysis Framework Motivation Traps in Reward-Based Gamification Campaigns Related Reading…
Lessons in Core Drive 8: Loss & Avoidance – Why don’t you take all my money?
“Why don’t you take all my money?” in Poker The same type of Core Drive 8 behavior happens…
When to use Black Hat Gamification Design
(Below is a snippet of Gamification Book: Actionable Gamification — Beyond Points, Badges, and Leaderboards. If you like…
Guest Post: “Game Over” for Climate Change!
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How to Transition Between White Hat and Black Hat Gamification Without Losing Trust
You just got someone excited about your product. They feel good, empowered, like they’re part of something meaningful.…