Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
GSummit 2014 Highlights and Takeaways
GSummit 2014 packed three days with the sharpest minds in gamification and behavioral design — from BJ Fogg’s…
Taiwan gets citizens to pick up 700,000 Cigarette Butts by Rewarding Eggs
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Last chance! This weekend: A 3-Day Octalysis Gamification Workshop Online!
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Apple Inc. Harnesses Epic Meaning & Calling to create Loyal Snobs
Epic Meaning & Calling is the most powerful (and most misunderstood) of the 8 Core Drives in the…
Guest Blog: The Employee Rewards That Really Count
An internship at Google- examples of extrinsic employee rewards. Image by frakkin from Reddit
How Waze Built Its Craze Through Gamification (Octalysis Analysis)
Google paid over $1 billion to acquire Waze in 2013 — not because of the maps, but because…
Guest Post: Octalysis Analysis of “Momentum”
Today’s Octalysis Analysis is brought to you by our very own Octalysis Explorer, Mike Finney! Note-taking can be…
Yu-kai Chou on The Art of Charm: Charisma as a Core Drive Sequence
In 2014 I gave a TEDx talk on Octalysis. Within weeks Jordan Harbinger reached out and put me…