New Series: Engagement Website Design Series via Captain Up
Table of Contents About Yu-kai Chou A Series on How to Build Engagement on Your Website Through the…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10 Best Eco-Friendly Apps Gamifying Sustainability [2026]
An eco-friendly app is a mobile or browser app built to shrink your environmental footprint. These are the…
Black Hat Gamification and the Fall of Plants vs. Zombies 2
Table of Contents Why Plants vs. Zombies 2 Failed to Engage Gamers White Hat Core Drives in Plants…
Left Brain vs Right Brain Core Drives: Intrinsic vs Extrinsic Motivation in the Octalysis Framework
Most gamification fails because designers only use extrinsic rewards. Learn the critical Left Brain vs Right Brain Core…
How Digital Payment Transforms Customer Loyalty Programs
A Guest Post by TechnologyAdvice.com Table of Contents About Yu-kai Chou At the Intersection of Loyalty, Digital Payments,…
How Gamified Badges Can Be Effectively Used
A Guest Post by TechnologyAdvice.com In this first installment of the Business Technology Whiteboard video series, you’ll learn:…
New Trends in Gamification
Twelve years ago, the live question for any leadership team I sat with was whether to adopt gamification…
GSummit 2014 Highlights and Takeaways
GSummit 2014 packed three days with the sharpest minds in gamification and behavioral design — from BJ Fogg’s…