Engaging Website Design Series #4: Achievement Symbols
Table of Contents Achievement Symbols Related Reading Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Engaging Website Design Series #3: Creating a Game Worth Playing
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Engaging Website Design Series #2: Creating a Theme
Why do some websites feel like a game you can’t stop playing, while others feel like a chore?…
An Octalysis Analysis of WhatsApp
Table of Contents How "WhatsApp" says "What's Up" to Octalysis Core Drives! Discovery Phase Onboarding Phase Scaffolding Phase…
An Octalysis analysis of Red Cross Connection
What happens when you apply all 8 Core Drives of the Octalysis Framework to a real-world blood donation…
Octalysis of SaveOhno.org – Gamified Platform For Climate Activism
This article was written by Dylan Husted, the President and Co-founder of SaveOhno. He is currently a second-year…
Gamification vs Manipulation
Is gamification just manipulation with better branding? It’s a question I hear constantly — from executives worried about…
MindTime: A Player Type Framework
In my centerpiece Octalysis Framework post, I demonstrate how Richard Bartle’s 4 Player Types are incorporated within a…
The Gamification of Business Infographic
This Gamification of Business Infographic (courtesy of ClickSoftware, now part of Salesforce) briefly captures the different gamification techniques…