Schema Theory: S-Tier Behavioral Designer’s Guide
In 1932, a Cambridge psychologist named Frederic Bartlett read a Native American folk tale called “The War of…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Retrieval Practice: S-Tier Behavioral Designer’s Guide
Short answer: Retrieval practice is the strategy of pulling information back out of memory through self-testing, free recall,…
Nationcraft Analysis: Sri Lanka Compliance Paradox 2026
Sri Lanka passed every IMF review on schedule, and that is exactly why the next external shock could…
10,000 Hours of Play by OP Hero: Claude Shannon
The man who invented the bit treated his whole career as play. Claude Shannon's build, run through the…
Bronfenbrenner’s Ecological Systems: S-Tier Behavioral Designer’s Guide
Short answer: Bronfenbrenner’s ecological systems theory says a person develops inside a set of nested environments, not in…
Gilligan’s Ethics of Care: S-Tier Behavioral Designer’s Guide
In the late 1970s, two eleven-year-olds named Jake and Amy were asked the same question: should a man…
10,000 Hours of Play by OP Hero: Sam Walton
Sam Walton lost his first store to a lease he couldn't renew, then built the largest retailer in…
10,000 Hours of Play by OP Hero: Louis Pasteur
Louis Pasteur ran his life like a 50-year game against the invisible world of microbes. Here's his OP…
Serial Position Effect: S-Tier Behavioral Designer’s Guide
Short answer: The serial position effect is our tendency to remember the first and last items of a…