Gagné’s Nine Events of Instruction: S-Tier Behavioral Designer’s Guide
Walk into almost any corporate training portal, university course shell, or app onboarding flow built in the last…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Desirable Difficulties: S-Tier Behavioral Designer’s Guide
Short answer: Desirable difficulties are practice conditions that feel harder and slow you down now but produce more…
Somatic Marker Hypothesis: S-Tier Behavioral Designer’s Guide
You walk into a meeting to sign a deal that looks good on every spreadsheet you brought. The…
Von Restorff Effect: S-Tier Behavioral Designer’s Guide
Picture a list of fifteen ordinary words. Cat, table, river, paper, window, and so on, all in the…
Marcia’s Identity Statuses: S-Tier Behavioral Designer’s Guide
Short answer: Marcia’s identity statuses are four positions a person can occupy while forming an identity: diffusion, foreclosure,…
Two-Factor Theory of Emotion: S-Tier Behavioral Designer’s Guide
Short answer: The two-factor theory of emotion says every feeling needs two ingredients: physiological arousal and a cognitive…
HEXACO Personality Model: S-Tier Behavioral Designer’s Guide
Short answer: HEXACO is a six-factor model of personality developed by Kibeom Lee and Michael Ashton: Honesty-Humility, Emotionality,…
Baddeley’s Working Memory Model: S-Tier Behavioral Designer’s Guide
Short answer: Baddeley’s working memory model describes the mental workspace where you hold and manipulate information for a…
10,000 Hours of Play by OP Hero: Billie Jean King
Billie Jean King won 39 Grand Slams, then used every trophy as leverage to win equal pay and…