Selection, Optimization, and Compensation (SOC): An S-Tier Behavioral Designer’s Guide
Arthur Rubinstein was eighty-one when a young television interviewer asked him the question every aging master dreads. How,…
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Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Akio Morita
He turned down 100,000 units to keep the Sony name. Akio Morita's full character sheet: the Attributes, Skills,…
CAPS (Cognitive-Affective Personality System): An S-Tier Behavioral Designer’s Guide
Imagine you ran into a colleague at a party and he was loud, magnetic, telling stories with his…
10,000 Hours of Play by OP Hero: Jonas Salk
Jonas Salk ended polio, then gave the vaccine away. His life run through the 10,000 Hours of Play…
Nationcraft Analysis: Colombia Pendulum 2026
Colombia heads to a June 21 runoff. The Nationcraft Framework reads the Polarization Pendulum Trap before the next…
10,000 Hours of Play by OP Hero: Frank Lloyd Wright
How architect Frank Lloyd Wright built a 70-year career on vision, nerve, and relentless comebacks, read through the…
Ekman’s Basic Emotions: An S-Tier Behavioral Designer’s Guide
Short answer: Paul Ekman’s basic emotions are six discrete emotions he argued are biologically built in and recognized…
Gagné’s Nine Events of Instruction: S-Tier Behavioral Designer’s Guide
Walk into almost any corporate training portal, university course shell, or app onboarding flow built in the last…
Desirable Difficulties: S-Tier Behavioral Designer’s Guide
Short answer: Desirable difficulties are practice conditions that feel harder and slow you down now but produce more…