The Mere Exposure Effect: An S-Tier Behavioral Designer’s Guide
Short answer: The mere exposure effect is our tendency to like something more simply because we have encountered…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Nationcraft Analysis: Indonesia Strongman Trap 2026
The Strongman Reform Trap: V1=8 + V14=8 give Prabowo the LKY-style reformer surface, but V13=4 + V16=3 +…
The Representativeness Heuristic: An S-Tier Behavioral Designer’s Guide
Short answer: The representativeness heuristic is a mental shortcut where we judge how likely something is by how…
Nationcraft Analysis: India Mandate Trap 2026
Why India's reform window narrows as Modi's electoral confidence rebuilds — The Mandate Trap, a Nationcraft 18-variable diagnosis.
Nationcraft Analysis: Greece Discipline Window 2026
After 16 years of EU oversight, Greece exits the macroeconomic-imbalance list. The V-vector says the discipline window now…
10,000 Hours of Play by OP Hero: Julia Child
She couldn't cook at 36. By 50 she was America's most famous teacher. Julia Child's full character build,…
Hedonic Adaptation (The Hedonic Treadmill): An S-Tier Behavioral Designer’s Guide
The new car smells incredible for about three weeks. You notice it every morning when you open the…
Nationcraft Analysis: Kosovo Coalition Stalemate 2026
Kosovo's third snap election in 18 months reproduced the same coalition arithmetic. Nationcraft diagnoses the V10-V12-V13 Coalition Stalemate…
10,000 Hours of Play by OP Hero: Dolly Parton
She said no to Elvis, built Dollywood, and mailed 250 million books to kids. Dolly Parton's full build…