Relational Models Theory: An S-Tier Behavioral Designer’s Guide
Watch a friend pull out a calculator at the end of a dinner to split the bill down…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
The Investment Model of Commitment: An S-Tier Behavioral Designer’s Guide
Caryl Rusbult once asked a question that quietly broke half the assumptions retention designers were making: why do…
Interdependence Theory: An S-Tier Behavioral Designer’s Guide
Two players sit down at a table, each with two buttons. The buttons don’t cost anything to press.…
Intergroup Contact Theory: An S-Tier Behavioral Designer’s Guide
You can ship the most thoughtful Core Drive 5 (Social Influence & Relatedness) feature in your product —…
Sociometer Theory: An S-Tier Behavioral Designer’s Guide
Mark Leary's Sociometer Theory in plain English: self-esteem as a gauge of perceived relational value, the cracks in…
Narrative Identity: An S-Tier Behavioral Designer’s Guide
Dan McAdams' Narrative Identity Theory in plain English: agency and communion, redemption sequences, the generativity script, the cultural-bias…
System Justification Theory: An S-Tier Behavioral Designer’s Guide
Jost and Banaji's System Justification Theory explained: the three-motive structure, the status-legitimacy debate, and how Octalysis turns it…
False Consensus Effect: An S-Tier Behavioral Designer’s Guide
The False Consensus Effect is the systematic tendency to overestimate how many other people share our opinions, attitudes,…
Emotional Contagion: An S-Tier Behavioral Designer’s Guide
Emotional Contagion is the automatic tendency to mimic and emotionally synchronize with the people around us — the…