Stereotype Content Model: An S-Tier Behavioral Designer’s Guide
The first thing your brain does when it encounters a person, a brand, an avatar, or a country…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Realistic Conflict Theory: An S-Tier Behavioral Designer’s Guide
The cleanest demonstration in the history of social psychology that group hatred has nothing to do with how…
The Chameleon Effect: An S-Tier Behavioral Designer’s Guide
Two strangers meet in a coffee shop. One leans back, crosses her legs, traces the rim of her…
Uncertainty Reduction Theory: An S-Tier Behavioral Designer’s Guide
Berger & Calabrese's Uncertainty Reduction Theory in plain English — 7 axioms, 3 strategies, the Sunnafrank rebuttal, and…
Moral Foundations Theory: An S-Tier Behavioral Designer’s Guide
Moral Foundations Theory proposes six universal moral dimensions — Care, Fairness, Loyalty, Authority, Sanctity, and Liberty — that…
Social Penetration Theory: An S-Tier Behavioral Designer’s Guide
Social Penetration Theory describes relationship development as a process of reciprocal self-disclosure expanding across breadth (range of topics)…
Pluralistic Ignorance: An S-Tier Behavioral Designer’s Guide
Pluralistic Ignorance is the gap between private attitudes and public behavior — when most people privately disagree with…
Deindividuation: An S-Tier Behavioral Designer’s Guide
Every online community you have ever shipped (every Discord, every multiplayer lobby, every comment section, every anonymous-feedback channel…
Pygmalion & Golem Effects: An S-Tier Behavioral Designer’s Guide
In 1964 Robert Rosenthal walked into a South San Francisco elementary school, pulled twenty percent of every classroom…