Deindividuation: An S-Tier Behavioral Designer’s Guide
Every online community you have ever shipped (every Discord, every multiplayer lobby, every comment section, every anonymous-feedback channel…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Pygmalion & Golem Effects: An S-Tier Behavioral Designer’s Guide
In 1964 Robert Rosenthal walked into a South San Francisco elementary school, pulled twenty percent of every classroom…
Social Loafing: An S-Tier Behavioral Designer’s Guide
Every product manager I’ve watched ship a team feature believes the same fairy tale: that putting users into…
Hawthorne Effect: An S-Tier Behavioral Designer’s Guide
The Hawthorne Effect explained without the textbook fairy tale: what the Western Electric studies actually found, why modern…
Big Five Personality Traits: An S-Tier Behavioral Designer’s Guide
Costa & McCrae's Big Five OCEAN model — five dimensions, real predictive validity, where it falls apart, and…
Erikson’s 8 Stages: An S-Tier Behavioral Designer’s Guide
Most behavioral designers I work with can rattle off Maslow, SDT, and Flow without breaking stride, then go…
Piaget’s Stages: A Behavioral Designer’s Guide
Almost every behavioral designer who skipped a developmental psychology class still uses Piaget, whether they know it or…
The Dark Triad: An S-Tier Behavioral Designer’s Guide
Every designer who has ever chosen a dark pattern, buried a cancel link, or engineered a scarcity countdown…
Milgram Experiment: An S-Tier Behavioral Designer’s Guide
In 1961, an ordinary man in New Haven pressed a switch he was told would deliver 450 volts…