The Dark Triad: An S-Tier Behavioral Designer’s Guide
Every designer who has ever chosen a dark pattern, buried a cancel link, or engineered a scarcity countdown…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Milgram Experiment: An S-Tier Behavioral Designer’s Guide
In 1961, an ordinary man in New Haven pressed a switch he was told would deliver 450 volts…
Classical Conditioning: An S-Tier Behavioral Designer’s Guide to Pavlov
Every product designer has a moment they cannot explain. The phone buzzes on the desk, you feel a…
Dunning-Kruger Effect: An S-Tier Behavioral Designer’s Guide
Kruger & Dunning’s 1999 “unskilled and unaware” effect — what they actually found, where the meme version falls…
Imposter Syndrome: An S-Tier Behavioral Designer’s Guide
The person Googling “imposter syndrome” at 11:47 p.m. is not looking for a definition. They are sitting in…
Myers-Briggs (MBTI): An S-Tier Behavioral Designer’s Guide
Every Sunday on LinkedIn, somebody announces their personality type the way other people announce a promotion. ENTJ. INFP.…
Cognitive Dissonance: An S-Tier Behavioral Designer’s Guide
Leon Festinger proved that when action and belief clash, the belief bends. Here is the S-Tier Designer’s Guide…
The Paradox of Choice: An S-Tier Behavioral Designer’s Guide to Choice Overload
Barry Schwartz's Paradox of Choice made choice overload famous. The replication data tells a messier story: here is…
Temporal Motivation Theory: An S-Tier Behavioral Designer’s Guide to the Procrastination Equation
Piers Steel and Cornelius Konig's Temporal Motivation Theory in plain English: the four-variable procrastination equation and how the…