Emotional Intelligence: An S-Tier Behavioral Designer’s Guide to EQ
Salovey, Mayer & Goleman's Emotional Intelligence — the four domains, the ability-vs-trait fight, the neuroscience underneath, and how…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Regulatory Focus Theory: An S-Tier Behavioral Designer’s Guide to Promotion vs Prevention
There are two kinds of users in every product you will ever ship, and pretending they are the…
Broaden-and-Build Theory: An S-Tier Behavioral Designer’s Guide to Positive Emotion
Fredrickson's Broaden-and-Build Theory explained: how positive emotions broaden thought-action repertoires and build enduring resources — plus the full…
The Availability Heuristic: An S-Tier Behavioral Designer’s Guide to Recall Bias
In 1973 Amos Tversky and Daniel Kahneman asked a simple question and got back an answer that has…
Peak-End Rule: An S-Tier Behavioral Designer’s Guide to Kahneman
The Peak-End Rule says memory is dominated by the emotional peak and the ending — duration is ignored.…
Anchoring & Adjustment: An S-Tier Behavioral Designer’s Guide to Decision Design
Tversky & Kahneman's anchoring and adjustment heuristic explained in plain English: the Wheel of Fortune experiment, pricing anchors,…
The Framing Effect: An S-Tier Behavioral Designer’s Guide to Gain vs Loss Framing
Two hospitals publish the exact same survival data for a new cancer treatment. One says: “90% of patients…
Self-Efficacy Theory: An S-Tier Behavioral Designer’s Guide to Bandura’s Belief in Ability
Albert Bandura's Self-Efficacy Theory in plain English: the four sources of belief, the brain underneath, the critiques, and…
Nudge Theory: An S-Tier Behavioral Designer’s Guide to Choice Architecture
In 2001, a 401(k) plan at a mid-sized U.S. company flipped one setting. The default for new hires…