The California Roll Rule: Why Users Reject Innovation
Every product team eventually faces the same puzzle: you’ve built something better, but users won’t touch it. The…
Work with Yu-kai
The Blog
Behavioral Design
Articles on Behavioral Design — from Yu-kai Chou, creator of the Octalysis Framework.
When to Use Extrinsic Rewards to Motivate People (Without Killing Intrinsic Motivation)
You’ve probably heard that extrinsic rewards destroy motivation. And in many cases, that’s true. But the full picture…
How I motivated my readers to vote for my gamification talk in SxSW
Table of Contents About Yu-kai Chou Gamification at SXSW Gamification — SXSW 2014 Game Design Decisions behind the…