From Wanting to Protecting: The Ownership Lifecycle
Ownership is one of the most underestimated forces in product design. The moment a user feels something is…
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The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Beyond Badges: Deep Accomplishment in Game Design
Core Drive 2, Development and Accomplishment, sits at the heart of what makes people feel satisfied with progress.…
Framework Creation Methodology: How I Build Models That Last
Over the past two decades, I’ve built a systematic approach to framework creation methodology that has enabled me…
Behavior Change Design: The Fish on the Beach Framework
Most people fail at behavior change design because they misunderstand the problem. You see someone struggling with a…
Streak Design: From Motivation to Burnout Prevention
Streak design has become one of the most powerful tools in gamification, and one of the most misused.…
Onboarding Design: The First 5 Minutes That Matter
I’ve spent over two decades studying what makes people stick with products, and I keep seeing the same…
Reward Design: Why Most Rewards Backfire
Reward design sounds simple on the surface. You identify what people do, attach a carrot to it, and…
Physical World Gamification Design
Physical world gamification is the hardest design challenge most practitioners never attempt. Most gamification design assumes a digital…
The Do Your Job Game Trap
Workplace gamification is one of those ideas that sounds brilliant until it implodes. I’ve seen it happen at…