Invest in Your Future Self: The Anti-Carpe Diem Philosophy
I strongly dislike the movie Dead Poets Society. Not because it’s poorly made. It’s beautifully crafted. Robin Williams…
Work with Yu-kai
The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
The Law of Small Numbers: Why Your Brain Fails at Statistics
I teach behavioral design for a living. I’ve spent two decades studying what makes people do things. And…
Graduated Achievement Design: Stars, Badges, and Collection Sets
Here’s the problem with most achievement systems: they exist on a single dimension. You either earned the badge…
Why Every Motivation Framework Is Missing Half the Picture
Every few years, a new motivation framework captures the business world’s imagination. Daniel Pink’s Drive. Ryan and Deci’s…
3 Types of Motivation That Explain All Human Behavior
I’ve spent twenty years mapping the types of motivation that drive every human decision. And for most of…
Why Virtual Rewards Beat Physical Prizes
A fired employee walked back into the office. Not to beg for his job back. Not to collect…
Why Users Love Your App and Never Come Back
Here’s something that will mess with your head if you design products, apps, or experiences for a living.…
From Wanting to Protecting: The Ownership Lifecycle
Ownership is one of the most underestimated forces in product design. The moment a user feels something is…
Beyond Badges: Deep Accomplishment in Game Design
Core Drive 2, Development and Accomplishment, sits at the heart of what makes people feel satisfied with progress.…