The Irrational Power of Scarcity: Why Price Amplifies Desire
The Turquoise Jewelry Lesson Robert Cialdini recounts a famous retail anecdote about a jewelry store owner whose turquoise…
Work with Yu-kai
The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Oxytocin vs Serotonin: Design Belonging, Not Dominance
Most “social” features in modern products fail because the team building them never decided which feeling they were…
From Wanting to Protecting: The Ownership Lifecycle
Ownership is one of the most underestimated forces in product design. The moment a user feels something is…
Beyond Badges: Deep Accomplishment in Game Design
Core Drive 2, Development and Accomplishment, sits at the heart of what makes people feel satisfied with progress.…
Framework Creation Methodology: How I Build Models That Last
Over the past two decades, I’ve built a systematic approach to framework creation methodology that has enabled me…
Behavior Change Design: The Fish on the Beach Framework
Most people fail at behavior change design because they misunderstand the problem. You see someone struggling with a…
Streak Design: From Motivation to Burnout Prevention
Streak design has become one of the most powerful tools in gamification, and one of the most misused.…
Habit Formation Through Gamification Design
Most people talk about habit formation like it’s a simple three-step process: trigger, behavior, reward. If you’re familiar…
The Voluntary Adoption Cascade
Voluntary adoption sounds like a paradox when you first hear it. Most companies approach adoption like a military…