Why Did a Missing Horse Skin Make Me Actually Sad? A Live Octalysis Autopsy of Heroes of the Storm
A live Octalysis autopsy of Heroes of the Storm: why a missing horse skin made me sad, why…
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Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Why Do User Surveys Lie? The Four Layers of Desire
Ask ten people in 2009 whether they’d spend three hours a day clicking on virtual cows, and ten…
Is Your Gamification Worth the Friction It Adds?
Every gamification layer you add costs your users something nobody measures. We call it efficiency loss: the friction…
Which Core Drive Should You Use at Each Difficulty Level?
A few years ago a Norwegian university brought me in with a problem that sounded like a bad…
Why Most Certifications Are Worthless (And How to Fix Them)
I have a confession that probably shouldn’t be a confession. I think most professional certifications are worthless, and…
Is Your Top Business Metric Actually Wrong?
Most teams rank growth above mission on their metric stack. That's backwards. How Yu-kai Chou structures the hierarchy…
Is Big Tech Really Hijacking Your Brain? The Story That’s Making You More Addicted
Nir Eyal's counter to the dopamine panic: the 'big tech is hijacking your brain' narrative strips you of…
Why I’d Rather Lose Every Client Than Be the Cheapest Option
Most consultants make the same fatal pricing mistake. They look at what competitors charge, pick a number slightly…
Conversion Copywriting: Why Pain-First Messaging Converts
Here’s something that bothers me about how most marketers write landing page copy: they lead with their product.…