Dark Patterns: An S-Tier Behavioral Designer’s Guide
Every product team I have ever worked with has, at some point, sat in a meeting where someone…
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Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Psychological Safety: An S-Tier Behavioral Designer’s Guide
Short answer: Psychological safety is the shared belief that a team is safe for interpersonal risk taking, such…
Self-Compassion: An S-Tier Behavioral Designer’s Guide
Short answer: Self-compassion is treating yourself after a failure the way you would treat a good friend going…
Transformational Leadership: An S-Tier Behavioral Designer’s Guide
Most of what people call "great leadership" today is a derivative of an idea James MacGregor Burns put…
Servant Leadership: An S-Tier Behavioral Designer’s Guide
Greenleaf's Servant Leadership, the inverted pyramid that asks whether the people being served grow as people – mapped…
Implementation Intentions: An S-Tier Behavioral Designer’s Guide to If-Then Planning
Short answer: An implementation intention is a plan of the form “If situation X happens, then I will…
McClelland’s Theory of Needs: An S-Tier Behavioral Designer’s Guide
Harvard psychologist David McClelland's Theory of Needs says adult motivation sorts into three learned drives — achievement, affiliation,…
Why Did a Missing Horse Skin Make Me Actually Sad? A Live Octalysis Autopsy of Heroes of the Storm
A live Octalysis autopsy of Heroes of the Storm: why a missing horse skin made me sad, why…
Why Do User Surveys Lie? The Four Layers of Desire
Ask ten people in 2009 whether they’d spend three hours a day clicking on virtual cows, and ten…