Gamification Player Segmentation: The Octalysis Map
The leaderboard motivates 15% of your users. The other 85% open the screen, see they’re ranked 4,212th, and…
Work with Yu-kai
The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
WOOP / Mental Contrasting by Gabriele Oettingen: An S-Tier Behavioral Designer’s Guide
Why positive thinking alone hurts performance — and how Oettingen's four-step WOOP protocol fixes it with Octalysis-aligned design…
Self-Concordance Model by Sheldon & Elliot: An S-Tier Behavioral Designer’s Guide
Sheldon & Elliot's Self-Concordance Model explains why some goal wins feel hollow and the Octalysis design moves that…
Behavioral Design Parenting: The Octalysis Playbook
Most parenting advice falls into two camps. The strict camp tells you to set boundaries, enforce consequences, and…
Why Does WoW’s Real Game Begin After You Reach Max Level?
WoW quietly swaps your progression bar at max level. Item level replaces character level. Why every product loses…
VIA Character Strengths: An S-Tier Behavioral Designer’s Guide
Most people who try to “play to their strengths” never do the one thing the research actually says…
Savoring: An S-Tier Behavioral Designer’s Guide to Bryant & Veroff
Most “positive psychology” advice tells you to feel more good things. Savoring is the only research program that…
Dark Patterns: An S-Tier Behavioral Designer’s Guide
Every product team I have ever worked with has, at some point, sat in a meeting where someone…
Psychological Safety: An S-Tier Behavioral Designer’s Guide
Short answer: Psychological safety is the shared belief that a team is safe for interpersonal risk taking, such…