Implementation Intentions: An S-Tier Behavioral Designer’s Guide to If-Then Planning
Short answer: An implementation intention is a plan of the form “If situation X happens, then I will…
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Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
McClelland’s Theory of Needs: An S-Tier Behavioral Designer’s Guide
Harvard psychologist David McClelland's Theory of Needs says adult motivation sorts into three learned drives — achievement, affiliation,…
Mindset Theory: An S-Tier Behavioral Designer’s Guide to Growth vs Fixed
Every underperforming team I have ever coached — Fortune 500s, fast-growing startups, a university computer-science department, even a…
Theory X / Theory Y: An S-Tier Behavioral Designer’s Guide to McGregor
McGregor's 1960 Theory X vs Theory Y, read through the Octalysis Framework — what it got right, where…
Two-Factor Theory: An S-Tier Behavioral Designer’s Guide to Herzberg
Herzberg's Two-Factor Theory in plain English: hygiene factors prevent dissatisfaction, motivators create engagement, and Octalysis turns the split…
Social Cognitive Theory: An S-Tier Behavioral Designer’s Guide to Observational Learning
Short answer: Social Cognitive Theory, developed by Albert Bandura, says behavior is learned through the constant interaction of…
ERG Theory: An S-Tier Behavioral Designer’s Guide to Alderfer’s Compressed Needs Model
Alderfer compressed Maslow's five needs into three — Existence, Relatedness, Growth — and added frustration-regression. Here's how the…
Is Your Top Business Metric Actually Wrong?
Most teams rank growth above mission on their metric stack. That's backwards. How Yu-kai Chou structures the hierarchy…
Is Big Tech Really Hijacking Your Brain? The Story That’s Making You More Addicted
Nir Eyal's counter to the dopamine panic: the 'big tech is hijacking your brain' narrative strips you of…