EPPM Fear Appeals: S-Tier Behavioral Designer’s Guide
Every public-health campaign and every safety brief in the world is built on the same gamble: that a…
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Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Protection Motivation Theory: S-Tier Behavioral Designer’s Guide
Every fear campaign you have ever seen, the cigarette pack with the diseased lung, the IT-department phishing-training video,…
COM-B and the Behavior Change Wheel: S-Tier Behavioral Designer’s Guide
Every behavior-change project that fails starts the same way: the team picks an intervention before diagnosing what is…
Why Achievement Symbols Only Matter When They’re Earned
Most badges are decoration. The Texas A&M Corps of Cadets shows what real achievement symbols look like: scarcity,…
Diffusion of Innovations: S-Tier Behavioral Designer’s Guide
Rogers's Diffusion of Innovations explained as a design surface: bell curve, S-curve, chasm, attributes, neuroscience, plus the per-stage…
Social Ecological Model: S-Tier Behavioral Designer’s Guide
Short answer: The Social Ecological Model places any behavior inside five nested rings of influence: Individual, Interpersonal, Community,…
Nationcraft Analysis: Venezuela Reform Playbooks 2026
Eight Reformer Playbooks Venezuela’s Variables Reject — And the Three That Actually Fit Every time a Venezuelan transition…
Gamification Player Segmentation: The Octalysis Map
The leaderboard motivates 15% of your users. The other 85% open the screen, see they’re ranked 4,212th, and…
WOOP / Mental Contrasting by Gabriele Oettingen: An S-Tier Behavioral Designer’s Guide
Why positive thinking alone hurts performance — and how Oettingen's four-step WOOP protocol fixes it with Octalysis-aligned design…