MINDSPACE Framework: S-Tier Behavioral Designer’s Guide
The shortest sentence in behavioural science is the one most policy teams quote and then quietly ignore: most…
Work with Yu-kai
The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Common Sense Model: S-Tier Behavioral Designer’s Guide
Most health apps you have ever used were built on a single bet: if you give the patient…
IMB Model (Fisher): S-Tier Behavioral Designer’s Guide
The most striking thing about Jeffrey and Will Fisher’s 1992 paper is what it refuses to do. It…
Precaution Adoption: S-Tier Behavioral Designer’s Guide
In 1988, a Rutgers psychologist named Neil Weinstein published a paper that quietly broke one of the most…
Entertainment-Education: S-Tier Behavioral Designer’s Guide
Two billion people have been told what to do by a public health campaign in the last decade,…
Narrative Transportation: S-Tier Behavioral Designer’s Guide
Green and Brock's Narrative Transportation theory: three dimensions, the Transportation-Imagery Model, and how the Octalysis Core Drives engineer…
Libertarian Paternalism: S-Tier Behavioral Designer’s Guide
Every behavioral designer is doing libertarian paternalism, whether they call it that or not. The cookie consent banner…
Health Belief Model: S-Tier Behavioral Designer’s Guide
Short answer: The Health Belief Model explains health behavior through Perceived Susceptibility, Perceived Severity, Perceived Benefits, and Perceived…
Sludge (Sunstein): S-Tier Behavioral Designer’s Guide
Sunstein's Sludge: excessive friction that blocks beneficial action. The three-cost taxonomy and the audit every Octalysis review should…