Control Theory by Carver & Scheier: An S-Tier Behavioral Designer’s Guide
Every product that ships a progress bar, a streak counter, a fitness tracker, a budget dashboard, or a…
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The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
HAPA / Health Action Process Approach by Ralf Schwarzer: An S-Tier Behavioral Designer’s Guide
Most behavior-change apps die at the same point. Not at the install. Not at the sign-up. At the…
Octalysis Game Techniques: Why Most Designers Use Them Wrong
Walk into almost any gamification consulting pitch and watch what happens in the first ten minutes. Someone names…
Gamification Player Segmentation: The Octalysis Map
The leaderboard motivates 15% of your users. The other 85% open the screen, see they’re ranked 4,212th, and…
WOOP / Mental Contrasting by Gabriele Oettingen: An S-Tier Behavioral Designer’s Guide
Why positive thinking alone hurts performance — and how Oettingen's four-step WOOP protocol fixes it with Octalysis-aligned design…
Self-Concordance Model by Sheldon & Elliot: An S-Tier Behavioral Designer’s Guide
Sheldon & Elliot's Self-Concordance Model explains why some goal wins feel hollow and the Octalysis design moves that…
Behavioral Design Parenting: The Octalysis Playbook
Most parenting advice falls into two camps. The strict camp tells you to set boundaries, enforce consequences, and…
Motivational Interviewing: An S-Tier Behavioral Designer’s Guide
Miller & Rollnick's Motivational Interviewing — the four processes, the MI Spirit, the Reactance bypass, and how the…
Jobs-to-be-Done: S-Tier Behavioral Designer’s Guide
Most product teams I’ve sat across from in the last fifteen years are answering the wrong question. They…