Narrative Transportation: S-Tier Behavioral Designer’s Guide
Green and Brock's Narrative Transportation theory: three dimensions, the Transportation-Imagery Model, and how the Octalysis Core Drives engineer…
Work with Yu-kai
The Blog
Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Libertarian Paternalism: S-Tier Behavioral Designer’s Guide
Every behavioral designer is doing libertarian paternalism, whether they call it that or not. The cookie consent banner…
EPPM Fear Appeals: S-Tier Behavioral Designer’s Guide
Every public-health campaign and every safety brief in the world is built on the same gamble: that a…
Protection Motivation Theory: S-Tier Behavioral Designer’s Guide
Every fear campaign you have ever seen, the cigarette pack with the diseased lung, the IT-department phishing-training video,…
COM-B and the Behavior Change Wheel: S-Tier Behavioral Designer’s Guide
Every behavior-change project that fails starts the same way: the team picks an intervention before diagnosing what is…
Why Achievement Symbols Only Matter When They’re Earned
Most badges are decoration. The Texas A&M Corps of Cadets shows what real achievement symbols look like: scarcity,…
Diffusion of Innovations: S-Tier Behavioral Designer’s Guide
Rogers's Diffusion of Innovations explained as a design surface: bell curve, S-curve, chasm, attributes, neuroscience, plus the per-stage…
HAPA / Health Action Process Approach by Ralf Schwarzer: An S-Tier Behavioral Designer’s Guide
Most behavior-change apps die at the same point. Not at the install. Not at the sign-up. At the…
Octalysis Game Techniques: Why Most Designers Use Them Wrong
Walk into almost any gamification consulting pitch and watch what happens in the first ten minutes. Someone names…