Diffusion of Innovations: S-Tier Behavioral Designer’s Guide
Rogers's Diffusion of Innovations explained as a design surface: bell curve, S-curve, chasm, attributes, neuroscience, plus the per-stage…
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Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Social Ecological Model: S-Tier Behavioral Designer’s Guide
Short answer: The Social Ecological Model places any behavior inside five nested rings of influence: Individual, Interpersonal, Community,…
Nationcraft Analysis: Venezuela Reform Playbooks 2026
Eight Reformer Playbooks Venezuela’s Variables Reject — And the Three That Actually Fit Every time a Venezuelan transition…
Health Belief Model: S-Tier Behavioral Designer’s Guide
Short answer: The Health Belief Model explains health behavior through Perceived Susceptibility, Perceived Severity, Perceived Benefits, and Perceived…
Sludge (Sunstein): S-Tier Behavioral Designer’s Guide
Sunstein's Sludge: excessive friction that blocks beneficial action. The three-cost taxonomy and the audit every Octalysis review should…
Goal Systems Theory: An S-Tier Behavioral Designer’s Guide
Kruglanski's Goal Systems Theory: why multifinality is the design holy grail and how equifinality, counterfinality, and goal shielding…
Action Identification Theory: An S-Tier Behavioral Designer’s Guide
There’s one decision every behavior-change designer makes within the first thirty seconds of any product flow, and almost…
Why Does WoW’s Real Game Begin After You Reach Max Level?
WoW quietly swaps your progression bar at max level. Item level replaces character level. Why every product loses…
VIA Character Strengths: An S-Tier Behavioral Designer’s Guide
Implementing a rewards program is only half the battle – the most important part is getting your customer…