Health Belief Model: S-Tier Behavioral Designer’s Guide
Short answer: The Health Belief Model explains health behavior through Perceived Susceptibility, Perceived Severity, Perceived Benefits, and Perceived…
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Gamification Analysis
Articles on Gamification Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Sludge (Sunstein): S-Tier Behavioral Designer’s Guide
Sunstein's Sludge: excessive friction that blocks beneficial action. The three-cost taxonomy and the audit every Octalysis review should…
Goal Systems Theory: An S-Tier Behavioral Designer’s Guide
Kruglanski's Goal Systems Theory: why multifinality is the design holy grail and how equifinality, counterfinality, and goal shielding…
Action Identification Theory: An S-Tier Behavioral Designer’s Guide
There’s one decision every behavior-change designer makes within the first thirty seconds of any product flow, and almost…
Control Theory by Carver & Scheier: An S-Tier Behavioral Designer’s Guide
Every product that ships a progress bar, a streak counter, a fitness tracker, a budget dashboard, or a…
HAPA / Health Action Process Approach by Ralf Schwarzer: An S-Tier Behavioral Designer’s Guide
Most behavior-change apps die at the same point. Not at the install. Not at the sign-up. At the…
Octalysis Game Techniques: Why Most Designers Use Them Wrong
Walk into almost any gamification consulting pitch and watch what happens in the first ten minutes. Someone names…
Gratitude Interventions: An S-Tier Behavioral Designer’s Guide
I’ve spent over two decades watching wellness apps copy each other’s gratitude features without naming the research underneath…
Why Does VR Engagement Always Die Right After the Wow?
Apple Vision Pro and Meta Quest 3 dazzle for thirty minutes, then sit in drawers. Yu-kai Chou explains…