Engaging Website Design Series #2: Creating a Theme

Engaging Website Design Series #2: Creating a Theme

A theme is important for creating an engaged experience
In this episode of the Engaging Website Design Series by Captain Up, I talk about why creating a theme in your website is important, and show how to create a theme through a gamification platform like Captain Up.


New Series: Engagement Website Design Series via Captain Up

A series on how to build engagement on your website through the Captain Up Platform

Many of you have asked me about the gamification platform I used on my website here at yukaichou.com. For some, it has been a gruesome but rewarding experience of leveling up and climbing through the ranks.

It’s no secret that the platform I use is called Captain Up. Like I say though, gamification platforms are like Graphic Engines in making games. A good graphic engine can help you create a great game, but it doesn’t mean you automatically have one.

I’ll be creating a short series of videos on how to implement my various Core Drives into a website through the Captain Up Platform.

I may explore other platforms too in the future, but since I enjoy using Captain Up so much, I thought this would be a great start.

Stay Tuned!

Beginner’s Guide to Gamification (20 of 90): Left Brain vs Right Brain Core Drives (Intrinsic vs Extrinsic)

Episode 20: Left Brain vs Right Brain Core Drives (Intrinsic vs Extrinsic Motivation)

Finally a new episode with the Beginner’s Guide to Gamification! In this episode, I talk about the differences between Left Brain and Right Brain Core Drives, which coincide with Intrinsic vs Extrinsic motivation that we often hear a lot about in other pieces of work. I also talk about some strategies on how to make an experience more intrinsic.

In this lesson, I take the viewer to my Hawaii Honey-Moon (which is like the only time I get to work on this), Norway, California, India, Kingdom of Bahrain, and Shenzhen China.


The Beginner’s Guide to Gamification (16 of 90): Unpredictability & Curiosity

Gamification Core Drive 7: Unpredictability & Curiosity

Hey guys,  I’ve finally released the new episode of the Beginner’s Guide to Gamification. We’re very close to finishing up the 8 Core Drives series. Phew, took some work! Now that I have a great helper to edit and complete the videos, I think we will be improving our momentum of these video releases.

I’m pretty excited, because as you may have noticed, I have been repeating the basic foundational materials on many mediums so far. Many of you may begin to think that this is the only stuff there is in my framework (Don’t forget there are 5 levels!). It’s just that you really need to understand the foundation before moving on to more advanced levels.

During speeches and workshops, most of my audiences don’t have knowledge of Octalysis, so I can’t cover the more advanced stuff in a shorter time-span. The advantage of the Beginner’s Guide to Gamification is that, with 90 Episodes, I can truly dive into the deep and advanced stuff of Octalysis Gamification and teach a lot of things that you wouldn’t be able to learn in a short period of time.

After we finish the 8 Core Drives, I’ll have one episode dedicated to just talking about the course and what we’re looking at ahead.

Then we’ll also cover some other basics such as White Hat vs Black Hat, Right Brain vs Left Brain, possibly the process of good Gamification Design, and then dedicate some episodes in Gamification in the Education Space.

Have fun!

The Beginner’s Guide to Gamification (15 of 90): Scarcity & Impatience

Gamification Video Guide #15!

Hey guys! Finally made the 15th episode. Woot!

It probably won’t take long to notice that the video is done in a different style and done by someone else! That’s right. We have our good old pal Nikita, whom I met on Twitter, to gracefully put together this new video with techno music and better graphics of my face.

There’s been a lot of transitional learning, basically me figuring out how to get something so intimate as me talking straight for 10 minutes (which is me really talking for 1 hour cut down into 10 minutes) and hand that to someone else. Would he make me look fatter? Would I sound dumber? What if he put in a scene where I was using the bathroom??

All those are difficult questions to answer in life and fortunately the video turned out good (besides my usual shakiness…grr, must walk better…or walk the talk!)

Nikita is Russian (studying in London) so he can take some harsh comments (I already emptied my magazine on him and he is still standing strong like a terminator). If you see how things can improve (or if you like the techno music a lot less than the mysterious suspenseful ambience that I previously put in), let us know!

Work’s been busy (still procrastinating on hiring me to be your consultant?), so I figured I had to transition it to someone so that I can actually realistically finish my amazing series one day.

Nothing else is that new….speaking in Florida, speaking in China (best hospitality I ever received from a company – thank you Huawei!), speaking in India (lots of drama with getting a visa), speaking in Europe, launched the Octalysis Tool so people in Barcelona don’t have to make the Octalysis chart with string, trying to figure out how to make money for my blog so I can at least pay for it’s own operations, got accepted to speak at SxSW (thank you HelloBar and all my awesome readers!), book coming out hopefully early next year, said sweet things to my wife…yea really nothing that new or special is going on these days. It’s the usual boring stuff any Gamification Gosu faces. I wished there was something that made my life awesome.

Gamification Video Outline (Because SEO is important!)

Oh yea, this video covers:

  • Scarcity & Impatience as the 6th Core Drive of Octalysis Gamification
  • Facebook uses this to make things exclusive and drives up demand
  • Games use this core drive to monetize: dangling works!
  • Torture Breaks will make people think about the experience all their time
  • Scarcity & Impatience is a lot of Black Hat Gamification. You want to balance them out with White Hat Game Techniques.
  • The demand curve for traditional economics theory often becomes a C-Curve
  • A super secret key point about Scarcity & Impatience that I’m not going to tell you about, just so you can understand Scarcity & Impatience 😉