Clients & Verified Results: The Full Record

The complete, verifiable record behind Yu-kai Chou’s work: the institutions that cite him, the governments that invited him, and the enterprise engagements with independently verified results. For methodology behind every number, see Verified Claims & Methodology and Academic & Government Citations.

Trusted by Harvard, Google, Tesla, & Sovereign Governments

Rated #1 out of Top 100 Gamification Gurus 3 out of 4 years with design work impacting 1.5+ billion users
#1 Bestselling Author of “Actionable Gamification” (referenced by over 3000 Ph.D. theses and academic journals)
Taught at Harvard, Stanford, Yale, Tesla, Google, LEGO, BCG and the UK/Singapore/Bahrain/Ukraine/The Netherlands/Taiwan/Kazakhstan Governments
Work cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, and ClinicalTrials.gov
Former Head of Creative Labs & Digital Commerce for HTC VIVE (pioneering VR/AR/Metaverse)
Former Chief Experience Officer of Decentral (alongside Ethereum Cofounder Anthony Di Iorio)
Fellow for London-based Royal Society of Arts
Knighted by the Korean Imperial Family
Council Member for the Taipei Smart City Council

Learn more about Yu-kai Chou’s complete journey from gamification pioneer to global authority.

Cited by Elite Universities

Harvard Business School – Student Engagement Research
Yale School of Management – The Motivating Power of Games
Stanford University – Asian High-Tech Industries Course
Harvard XR Conference – Keynote Speaker

Referenced in Research Publications

MIT Research – Digital Innovation Studies
Carnegie Mellon University – ETC Press — ‘Gamified Cultural Transformation: In the Classroom and Beyond’ (co-authored with Jerry Fuqua, William LeVoir-Barry & Andrew Posselt), published in the Games+Learning+Society 12 Conference Proceedings (2017). Note: Originally hosted by ETC Press / Carnegie Mellon University Press; direct PDF access has been removed from the publisher site. (archived copy)
National Science Foundation – Funded Research
NIST (National Institute of Standards) – Cybersecurity Education

Complete List of Yu-kai Chou’s Academic Contributions, Government Citations & Global Impact

Designed for Technology Giants

Microsoft: Four Projects – Behavioral design consultant for Microsoft Learn, Azure Forums, Microsoft Edge (EDU), and Internal Support Team CoPilot AI Motivation. Verified Octalysis Case Study.
Google: Led workshops on the “Octalysis Framework” and “10,000 Hours of Play.” Also advised the Google Maps Team
Salesforce: Designed internal gamified training for employee engagement
Samsung: Pioneered Smart Home technology motivation strategy with Samsung SmartThings
Intel: Internal workshop for B2B and B2B2C customer engagement
Verizon Media: Full design for online properties and multi-day workshops
T-Mobile / Deutsche Telekom: Workshops on The Octalysis Framework
Huawei (华为) – Workshop on the Octalysis Framework in Shenzhen (2013)
Foxconn – Internal workshop on The Octalysis Framework
HP – Internal workshop on The Octalysis Framework
Cisco – Internal workshop on The Octalysis Framework

Invited by Governments and Royalty

Ukraine Government – Cofounded the reSTATE Initiative to work directly with President Zelenskyy and use the Nationcraft Framework to help Ukraine rebuild after the war: drone security, decentralized grid, refugee housing, education, up-skilling, infrastructure, and national pride.
United Kingdom Government – Ministry of Works and Pensions consulting
Bahrain Government – Workshop at the Bahrain International eGovernment Forum, invited by Deputy Prime Minister H.H. Shaikh Mohammed bin Mubarak Al Khalifa
South Korea Government – Keynote Speech at the eCloud Conference organized by the government
Singapore Government – Invited by the Singapore Lottery Board to Keynote at the World Lottery Summit, and also by the Minister of Manpower to speak on the Future of Work to the new generation of Singaporean labor force.
Princess Charlene of Monaco’s Foundation – Consulting on project to engage Gen Z in Web 3 experience to do good and help with starvation, drowning, and Rhino horns social issues.
Denmark Government – Government-sponsored Innovation Hub workshop
The Netherlands Government – Improve MICE (meetings, incentive travel, conventions, and exhibitions) Industry for Rotterdam
Taiwan Government – Invited as Committee Member for Taipei Smart City Committee
Kazakhstan Government – Present Digital Convergence Model to President; help design motivation for Astana Hub and empower $1 Billion in export revenue

Consulted for Financial Institutions and Banks

Mastercard – Client design and internal speech
Capital One – Full-day workshop on customer improvement
Fidelity Investments – Full-day Octalysis Framework workshop
FICO – Half-day Octalysis Workshop
Caixa Bank – Employee engagement audit and improvement strategy in Spain. Verified Funfier + Octalysis Case Study with +$1.06 Billion in Profits for the Brazilian bank Caixa Econômica Federal.
DBS Bank (星展銀行) – 5 training projects across multiple departments in Singapore to engage customers. Verified Octalysis Case Study with +30% Credit Card Spend and +15% Savings Account Openings.
Remitly – Market entry evaluation and analysis
ING – Helped ING Dealwise
Cred – Empower consumer engagement for the dominant financial unicorn in India
Nubank – Empower consumer engagement for the dominant financial unicorn in Brazil
CITIC (中信集團) – Workshop in Hong Kong by the largest conglomerate in China (2018)
Standard Chartered (渣打銀行) – Workshop for 2nd largest bank in Singapore
Sberbank – Workshop for largest bank in Russia (2018)

Empowered Healthcare & Wellness Organizations

Pfizer (Sidekick Health) – Gamified digital therapeutics for multiple therapeutic areas. Verified Octalysis Case Study with +300% Achieving Health Goals and -30% patient dropout.
Takeda – Loyalty program for blood plasma donations
Walgreens – Healthcare engagement design for retired senior citizens
Novartis – Workshop and design for Patient Journey
Jackson National – Octalysis workshop for largest US wholesaler
Asurion – Internal motivation workshop
AIG Japan – Multi-Day Workshops for safe-driving
FWD (富衛) – Workshops on Octalysis in Hong Kong and Singapore
VIS – Safe-driving design project for the largest insurance company in Iceland. Verified Octalysis Case Study with +60% Safer Drivers and Won 2017 Technology Solution of the Year.
Fastic – Design for intermittent fasting engagement

Supercharged Mobility & Transportation Companies

Tesla – Internal employee engagement workshop
LATAM Airline – Designed month-long campaign to supercharge Loyalty Program. Verified Octalysis Case Study with +153% Credit Card Acquisition and +280% Email Open and Click Rates.
Uber – Half-year engagement with workshops
Volkswagen / Porsche – Loyalty app for Volkswagen Group (Audi, Bentley, Lamborghini, Porsche, Skoda, VW). Verified Octalysis Case Study with 5.4 min daily usage and 90% usage.
Turkish Airlines – Strategic engagement workshop
Cambridge Mobile Telematics – Designed vehicle tracking experience
True Motion – Consulting on mobile telematics experience

Lightened Up Retail & eCommerce Stores

Shopify: Workshop on Octalysis and engagement mechanics to equip store owners
HTC VIVE: Ran entire Digital Commerce and design efforts. Verified Octalysis Case Study with +4310% Front Page Conversion and +188% eCommerce Revenue.
McDonald’s – Internal learning and training design
Starbucks – Marketing team engagement workshop
UPS – Octalysis workshop for shipping companies
eBay – Seller platform gamification design to improve seller standards and reduce bad buying experiences
Ting Hsin International Group (頂新國際集團) – Workshop in Shanghai for Taiwan-owned retail/fast food conglomerate with 味全, 中國FamilyMart & 迪克士 (2017)
Quandoo – Gamified app for restaurant reservation platform sales management

Empowered Consumer Brands

Coca-Cola – Virtual paid workshop on gamification
Beast Industries/MrBeast – Gamification and behavioral design consulting for the world’s largest YouTube creator
LEGO – Gamification for LEGO Life and Nexo Knights
Nestle – eCommerce site conversion upgrade consulting for Vital Proteins
Unilever – Octalysis workshop for brand building
Avon – Full design of empowering women to become resellers
Procter & Gamble – Design gamified experience for sales staff motivation. Verified Octalysis Case Study with +60% KPI Activities and +28.6% Sales.
Poo~Pourri – Projects on Loyalty Program, Holiday Seasons Promotion, and SxSW Physical Event Engagement. Verified Octalysis Case Study with +91% Sales Orders with 95% Positive Rating.

Lifted Up Travel & Entertainment Portals

Booking.com: Increased onsite conversion through motivational design. Verified Octalysis Case Study with +51% Gross Bookings and +80% Gross Profits.
Amadeus – Monopoly-style game for loyalty program marketing campaign
Hilton Hotels – Full design for hotel chain in Dubai during Covid-19
La Quinta Hotels – Engagement and Loyalty Program for hotels. Verified Octalysis Case Study with +712% Gross Revenue and 530% Viral Coefficient.
Scopely – Workshop for mobile game giant
Jagex – Workshop for legendary gaming company behind RuneScape
ChallengerMode – Design for gaming empowerment platform used by Polytopia

Boosted Trend Setting Companies

Decentral – Helping Ethereum Co-Founder Anthony Di Orio as Chief Experience Officer for Jaxx Wallet.
BitDegree – Design brand new gamified course experience for learners. Verified Octalysis Case Study with +350% Course Completion and -50% Course Completion Time.
Akasha.org – Helping Ethereum Co-Founder Mihai Alisie connecting the Ethereum Community together
Spaace.io – Creating a gamified yet balanced system for an NFT Platform
Zigchain – Designing the Testnet and launch experience for Web3 Wealth Management System
Bloomverse – Advising experiences at the intersection of Web3, Gaming, AI, and Commerce

Taught Professional Services & Industry Conglomerates

Boston Consulting Group – Keynote at entrepreneurship event
Accenture – 2-hour workshop to 150+ employees across 30 offices
IDEO – Workshop at IDEO Palo Alto
AKQA – Workshop to marketing agency in London
Novabase – Workshop to consulting agency in Portugal
Wartsila – Workshop for innovation manufacturing in Finland
Aperam – Full design for the leading stainless steel manufacturer, based in Brazil

Saved Souls with Faith & Religious Institutions

YouVersion – Workshop for largest Bible App with over 1 Billion Downloads
The Bible Project – Full design for the journey within The Bible Project Bible App
Superbook.tv (CBN) – Instructional Consulting for the online episode guides and the Bible App
Aish.com – Redesign of the 2nd largest Jewish Website in the world
Cru (Campus Crusade for Christ) – Designed internal engagement program
Torah Online – Helped with designing children learning the Torah

Learn the Frameworks Behind These Results

Every engagement on this page applies the same behavioral design principles Yu-kai Chou documented in his books. Explore the books written by Yu-kai Chou to master the systems that produced these verified results.