Missed Part 1 of the series? Watch Part 1 now.
Not sure what a Game Loop is? Try How to Make Game Loops, Part 1/4.
In Part 2 of this series, Yu-kai continues to explore World of Warcraft’s Game Loop.
Table of Contents
About the Creator of the Octalysis Framework

Yu-kai Chou created the Octalysis Framework after studying gamification since 2003, years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.

WoW’s Game Loop: 900 Hours of Research
When Battle of Azeroth came out, Yu-kai gave World of Warcraft a shot.
After about 900 hours, he dissected what makes WoW work.
Now, he understands why it works on the human brain.
One of Yu-kai’s key attributes in the 10K HP framework is his Learn-Use conversion rate.
In only a few months of playing WoW, Yu-kai was able to apply what he learned from analyzing WoW’s Game Loop to help a client build a reputation system for The Octalysis Group.
Then he wanted to learn even more.
Now he is sharing it here with all of us!
Related Reading
- Game Loops in World of Warcraft, 1 of 2
- How to Build Game Loops, Part 1 of 4
- The Octalysis Framework for Gamification & Behavioral Design
- Endgame Loot Design: WoW vs Diablo III
- Books by Yu-kai Chou

