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By teaching and mentoring his team at The Octalysis Group, Yu-kai has helped his consultants work with the likes of LEGO and Volkswagen to develop meaningful customer and loyalty experiences built on Core Drive 2: Development & Accomplishment and Core Drive 5: Social Influence & Relatedness.
Now you can learn how this is done, too!
To this day, Yu-kai works hard to understand how experiences affect their players, how users are engaged, and what brings people back through what he calls Game Loops. Gamification is most effective when these loops are designed around human motivation — not just points and badges.
Let’s get back into the discussion now.
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
Now, continue on to Part 4 of 4.
Related Reading
- How to Build Game Loops, Part 1 of 4
- How to Build Game Loops, Part 2 of 4
- How to Build Game Loops, Part 4 of 4
- The Octalysis Framework for Gamification & Behavioral Design
- Game Loops in World of Warcraft, 1 of 2
- Books by Yu-kai Chou