Food Heroes Octalysis Design Challenge
It’s finally here! The 2017 Octalysis Gamification Design Challenge — Food Heroes!
Many challenges are reserved for Octalysis Prime members only, but this challenge is open to the public since we want to maximize our impact on social good.
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
The design challenge will be about Food Heroes, motivating kids in China to eat healthily and sustainably. Participants apply the Octalysis Framework to design engaging behavioral systems that leverage Core Drive 5: Social Influence & Relatedness and Core Drive 1: Epic Meaning & Calling.
The Octalysis Group has already designed an engaging 7 Week Kindergarten program to engage the kids.
However, Food Heroes needs to figure out how to engage and train the teachers to run the 7 Week Program. They also need to create a follow-on online subscription box to make sure the kids are still eating healthily and engaged with the brand for the next 12 months.
Your job as an Octalysis Gamification Designer is to either (1) help them create a gamified training program for the teachers, or (2) design the 12 Month Subscription Box that the parents will order for their kids and play as a family.
Prizes for Winning
Option 1: Four Days of Food Heroes in China
JUCCCE will pay for economy class, non-refundable, non-changeable ticket to Shanghai and work with the JUCCCE team to see the Food Hero Program in action and eat the food. JUCCCE will sponsor 5 nights of housing for this visit.
Option 2: Spend a day with Yu-kai Chou in California
JUCCCE will pay for economy class, non-refundable, non-changeable ticket to California to hang out with Yu-kai for a day.
The winner can shadow Yu-kai on his work and discuss anything interesting. Two nights of lodging will be provided in California by Yu-kai Chou in either Fremont or Milpitas.
Other Finalist Prizes
- Gain exposure and bragging status in the Octalysis/Gamification community
- Finalists will receive a Level II Octalysis Certificate by The Octalysis Group
- Immortalize your design by becoming a standard Octalysis Prime design case study (through video conferencing with Yu-kai Chou)
- Potential qualification to interview with Octalysis Group for a Consulting Career
Submissions for this challenge closed December 20, 2017.
We look forward to discovering the next Octalysis Gamification Master in the community and changing the sustainable future of our next generation!
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- Mayur Kapur Wins the Food Heroes Octalysis Design Challenge
- Food Heroes Octalysis Prime Design Challenge, Part 2 (2019)
- What is Gamification? Definition, Examples & Framework (2026)
- The Strategy Dashboard for Gamification Design
- Books by Yu-kai Chou