Why Our Members Joined Octalysis Prime
There are reasons we start things and reasons we stay engaged.
We wanted to learn more about our members in OP, so we asked:
- Why did you start?
- Why are you still here?
Here’s what we learned.
Table of Contents
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003, years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
This was taken from a sample of our Octalysis Prime paying members, including some annual members.
Survey Results
About half of members changed their response, although you cannot see what they changed their response from and to.
Surveys are notoriously difficult to dissect, and so we do not rely on them exclusively to get to know our members.
The best insights come from in-person discussions we have with members.
In these face-to-face interactions, people tend to share more personal stories about what brought them to Octalysis Prime, and what they are hoping to do next in their business and life.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- 30 Reasons to Join Octalysis Prime
- What is Gamification?
- Invest in Your Skills: Octalysis Prime
- 90+ Gamification Stats, Examples & Cases with ROI
- Books by Yu-kai Chou