Why Social Podcast Players Are Next: True Discovery in Overcast and Tung

This article was written by Contributing Writer Erik van Mechelen with input from Yu-kai Chou and Jun Loayza. Have you noticed yourself listening to more podcasts lately? Compared to five years ago, I definitely listen to more audio content. It’s easy to understand why. With improvements in the production and consumption infrastructure, more and more … Continue reading Why Social Podcast Players Are Next: True Discovery in Overcast and Tung

Trello vs Pivotal Tracker: How Potential Use Cases Attracts Users

This article was written by Contributing Writer Erik van Mechelen with input from Jun Loayza and Yu-kai Chou.  A Wide versus Narrow Lens Talk to anyone you know who uses a non-phone camera. She’ll likely talk about what she’s trying to accomplish first, then explain the type of camera, the lens, and other features helping her accomplish … Continue reading Trello vs Pivotal Tracker: How Potential Use Cases Attracts Users

27 Game Techniques Pokemon Go Used to Capture the World

This article is written by Contributing Writer Erik van Mechelen with support from Yu-kai Chou.  27 Game Techniques Based on the 8 Core Drives of Octalysis Even if you think you know why you’re playing Pokemon Go, I’ll bet you’ll find more reasons in this article. Let’s face it, we don’t always know why we … Continue reading 27 Game Techniques Pokemon Go Used to Capture the World

Scribd vs Oyster Octalysis Analysis: Why Scribd Survived

Unlimited reading sounds nice, doesn’t it? It sure did to me, too. I started using two subscription-based services in 2015, Oyster and Scribd. By September 2015, Oyster was shut down. But in July 2016, Scribd seems alive and well. Why did Oyster shut down? How did Scribd survive? Let’s use Yu-kai Chou’s 8 Core Drives … Continue reading Scribd vs Oyster Octalysis Analysis: Why Scribd Survived

5 Reasons why Gary Vaynerchuk has an “Addictive” Brand

Guest Post on Gary Vaynerchuk’s Engagement Design Are you following Gary on Facebook or Snapchat? Are you watching the #askgaryvee show or Dailyvee? Getting increasingly popular with entrepreneurs, Gary has found a winning formula to hook us to his content. It goes beyond simply being ‘good content’. What makes his stuff so addictive? In this … Continue reading 5 Reasons why Gary Vaynerchuk has an “Addictive” Brand

New? Start here.

Are you ready to level up your life and turn it into an exciting, fulfilling game? In this comprehensive strategy guide, we’ll explore the power of Gamification and how you can actively shape your own destiny. Gone are the days of passively standing by like non-playable characters (NPCs). It’s time to be proactive, gain knowledge … Continue reading New? Start here.

Level II Octalysis for Team Managers

Written by Yu-kai Chou with the help of Erik van Mechelen. Now You’re a Manager When Erik was selected to manage a four-person intern team at Target in 2012 after less than two years with the company, he was really excited for the challenge. He wasn’t sure if his manager knew it then, but at … Continue reading Level II Octalysis for Team Managers