Why Anti Core Drives Often Derail Progress on Your Goals

In Octalysis Prime, we often get member questions during our weekly  Town Halls. While we can’t share all member-discovered insights, here is an important introductory concept to understanding the Core Drives…the Anti Core Drives. For more on Anti Core Drives, read this article or this one about Loss & Avoidance specifically related to building ecosystems.

Student: Can anyone share examples of anti-core drives? I read they cause the player to not complete the desired action but I still don’t quite understand…

Guru: Yes! That’s what these Town Hall meetings are about!

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How to Digital Declutter with Octalysis Gamification, Part 1 of 8: Letting Go of Ownership

Post written by Erik van Mechelen, inspired by Yu-kai Chou’s Octalysis framework.

Decluttering your life isn’t easy, but it doesn’t have to be so hard. The power of applying Octalysis to your lifestyle improvements will be showcased today by example of digital decluttering. This article is as a complement to the previous series on lifestyle gamification.

Unless you are comfortable with creative chaos (I occasionally am), you probably could benefit from a small or large digital declutter.

Let’s get your life decluttered.

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Mattia’s Habitica Design Challenge Entry

In early 2017, The Octalysis Group ran a design challenge based on improving Habitica. Here is Mattia’s excellent entry.

Have a look at these slides!

There are more design challenges happening now! Check out the Food Heroes Design Challenge right now, and win a trip to Shang’hai or to San Francisco to meet Yu-kai Chou.

Laurel & Wolf — Product Friction

This post is by Ali Shadle. Product Friction is any obstacle that prevents a user from getting real, tangible value from a product. Learn the secrets to building the path of least resistance from popular web applications!

Understanding where products make me feel uncomfortable

Ali Shadle has created a way to teardown the user experience and offer solutions. Using a human-focused design mindset, Ali reacted and created actionable solutions to Laurel and Wolf’s homepage, funnel, and checkout.

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How FITology Used Running to Create an Alternate Reality Adventure

How can you engage your employees to a common Corporate Social Responsibility cause – in a fun and healthy fashion? Here’s how FITology created an alternate reality game to help an organization raise funds for charitable cause.

Running is the new craze

Running is the new craze today. Nearly every 35 – 45 year old white collar employee who wants to get started on her / his fitness journey starts by running. In most of the metropolitan cities around the world short and long runs are organized every fortnight or month. There are communities, organizations and associations which run together. Raising money for charitable causes via long-distance races has become a fairly common, BIG thing.

We wanted to work with this opportunity. We wanted to raise as much charity possible from a group of employees working for a multinational company who live and work all over the world. And we wanted to do it on the backdrop of a Marathon. The question was how do we design a gameful experience to motivate these multicultural, global employees.

We listed our limitations first – why might people not want to donate –

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