Suspense as Marketing: How Adobe and Blendtec Used Core Drive 7 to Build Empires
See how Adobe and Blendtec used Core Drive 7, suspense, and curiosity to turn simple marketing into memorable…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Memories That Matter: a new era for Metablox.co + A vision for Ukraine
A retrospective on why Metablox mattered more as a memory-preservation project than a speculative NFT play, and what…
Octalysis Certificate Achiever: Sameh Ibrahiem Emam
⚡ Speed Run Notes The threshold from gamification reader to gamification practitioner is marked by one change: you…
Octalysis Certificate Level 2 Achiever: Youssef Ouazzani
We like to showcase the work of people who have attained their Octalysis Certificate to show the standard…
10,000 Hours of Play: The Book That Hit 444% on Kickstarter
Why 10,000 Hours of Play hit 444% on Kickstarter, what that result actually proved, and where to start…
The Development Paradox: Why Your Greatest Risk Isn’t Losing Trained Talent
Many managers anchor their development decisions on a single anxious question: What if we invest heavily in developing…
10 Best Gamified Fitness Apps (Ranked 2026)
A behavioral-design breakdown of 10 fitness apps, from Strava to WHOOP, and what their game loops teach us…