The Octalysis Group is looking for UI/UX Designers
The Octalysis Group is looking for UI/UX Designers who have an understanding of the Octalysis Framework. We are…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
My gamified NFT Project Metablox just launched! Reservations Open.
My gamified NFT Project Metablox just launched. As you may know, I’ve been working on an NFT project…
Economy dynamics with the Metablox NFT launch (March 2022)
Most NFT launch analyses fixate on supply curves and mint prices, but that is only the visible layer.…
Metablox NFT Game Loop and Tokenomics
Metablox economy works (Tokenomics overview)” width=”500″ height=”281″ src=”https://www.youtube.com/embed/0xAaqqhNxY0?start=7&feature=oembed” allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen> Author…
How to Implement Gamification at Work, Part 3: Scaffolding, Building Toward the Endgame
You got your boss to say yes. You onboarded the first wave of employees. Now comes the phase…
Yu-kai Chou Personal Update 2021
It’s been a long two years since I’ve written my last update. Things have been pretty crazy. At…
Implicit vs Explicit Gamification: Serious Games, Advergames & Gameful Design Explained
What counts as “gamification”, and what doesn’t? If you’ve ever debated whether serious games, advergames, or gameful design…