How Games Compel You to Pay Obsessively: Anchor Juxtaposition & Dangling
Why do people spend real money on virtual items they know have no tangible value? The answer isn’t…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
4 Experience Phases in Gamification – Phase 4: The Endgame
Most products obsess over getting users in the door. They pour their energy into acquisition and onboarding, then…
The NFT I believe in
NFTs retain their value because of three components: 1) Scarcity, 2) Meaning, and 3) Community. Metablox is Yu-kai…
The Six Contextual Types of Rewards in Gamification
Make your Gamified Experience Rewarding Everyone wants rewards, right? But so often, companies fail to use rewards to…
Squid Game Gamification Analysis: All 8 Core Drives Decoded [Octalysis]
What makes a TV show so psychologically gripping that 142 million households binge it in 28 days? Squid…
Sebastian Deterding’s Gameful Design: A Solid Gamification Presentation
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Intro to the Battleplan Spreadsheet within Octalysis Design
What separates a brilliant gamification brainstorm from a shipped product that actually changes behavior? The answer lives in…