Octalysis Primers Start Consulting Business – Part 1: Daniel Schmidt
Armed with knowledge about Human Motivation, Gamification and UX Design, two Octalysis Primers started a consultancy business together!
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Octalysis Certificate Achiever: Colin Hahn
The Octalysis Framework Level 1 Certificate requires more than studying — it demands applying the full 8 Core…
Why Points, Badges & Leaderboards Fail: Core Drive 2 — Development & Accomplishment [Octalysis]
Development & Accomplishment is the engine behind every progress bar, badge, and leaderboard you’ve ever encountered. It’s also…
Beginner’s Guide to Gamification (11 of 90): Empowerment of Creativity & Feedback (II)
Check out all the videos for the Beginner’s Guide to Gamification Table of Contents Empowerment of Creativity &…
The 8 Core Drives of Gamification #3: Empowerment of Creativity & Feedback
What if a single game mechanic could keep users engaged not for weeks or months, but for decades?…
Octalysis Certificate Achiever: Jędrzej Lewandowski
The success of last year’s Behavioral Design Masterclass is reflected in the quality of the re-submissions we still…
The Strategy Dashboard for Gamification Design
The Octalysis Strategy Dashboard: 5 Elements of Engagement Design [2026 Guide] This is Step 1 of the 5-Step…