Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Gamification Examples·6 min

China Social Credit System, Part 1 of 3

In this series, Yu-kai analyzes the social credit system coming soon in China from the perspective of Octalysis…

Yu-kai Chou
Gamification Examples·2 min

Does Fear of Missing Out Work?

I saw this on LinkedIn and thought I’d respond. It turned into a short blog post.

Yu-kai Chou
Gamification Analysis·1 min

Game Loops in World of Warcraft, 1 of 2

How does World of Warcraft really work from an Octalysis Gamification design perspective? In this previous series, Yu-kai…

Yu-kai Chou