Sebastian Deterding’s Gameful Design: A Solid Gamification Presentation
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Intro to the Battleplan Spreadsheet within Octalysis Design
What separates a brilliant gamification brainstorm from a shipped product that actually changes behavior? The answer lives in…
Gamification Design: 4 Phases of a Player’s Journey
(Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like…
Yu-kai Chou Interviewed by a VR Influencer (for HTC)
📑 Table of Contents About the Author Yu-kai Chou interviewed by a VR Influencer (for HTC) VR Social…
The 8 Core Drives of Gamification #8: Loss & Avoidance
Nobody remembers the day their Farmville crops flourished. Plenty of people still remember logging in to find them…
Human-Focused Design: The Better Term for Gamification
This is an excerpt from the second part of the introduction of Actionable Gamification: Beyond Points, Badges, and…
Octalysis Primers Start Consulting Business – Part 2: Joel Schmidt
In our last post we introduced two passionate Octalysis Primers: Joel and Daniel Schmidt from Germany. If you…