How Twitch Motivates Streamers with Achievement Symbols | Game Technique #2
Why would someone spend nine hours streaming to an empty room with zero pay? Twitch figured out the…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How Reddit.com uses Karma (Game Technique #1 – Status Points)
(This blogpost is written by Erik van Mechelen) If you’ve been curious about how games impact design in…
BJ Fogg’s 3 Triggers Explained Through the Octalysis Framework (B=MAP Part 2)
📘 Editor’s note: This is Part 2 of my series on the BJ Fogg Behavior Model, focused specifically…
BJ Fogg Behavior Model Explained: B=MAP and the 6 Factors of Ability (Octalysis Extended)
The BJ Fogg Behavior Model states that any behavior — from tapping a notification to quitting smoking —…
Food Heroes Octalysis Prime Design Challenge, Part 2 (2019)
Two years ago, we sent Food Heroes Design Challenge Winner Mayur Kapur to Shanghai for a week to…
How to Reach Octalysis Flow, Part 2 of 3
Octalysis flow can be yours! This continues the series on Flow based on Mihaly Csikszentmihalyi’s pioneering research on…
How to Reach Flow within the Octalysis Framework, Part 1 of 3
You know that feeling when hours disappear and you don’t even notice? When you’re so locked in that…