Yu-kai Chou Personal Update 2021
It’s been a long two years since I’ve written my last update. Things have been pretty crazy. At…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Implicit vs Explicit Gamification: Serious Games, Advergames & Gameful Design Explained
What counts as “gamification”, and what doesn’t? If you’ve ever debated whether serious games, advergames, or gameful design…
How Games Compel You to Pay Obsessively: Anchor Juxtaposition & Dangling
Why do people spend real money on virtual items they know have no tangible value? The answer isn’t…
4 Experience Phases in Gamification – Phase 4: The Endgame
Most products obsess over getting users in the door. They pour their energy into acquisition and onboarding, then…
The NFT I believe in
NFTs retain their value because of three components: 1) Scarcity, 2) Meaning, and 3) Community. Metablox is Yu-kai…
The Six Contextual Types of Rewards in Gamification
Make your Gamified Experience Rewarding Everyone wants rewards, right? But so often, companies fail to use rewards to…
Squid Game Gamification Analysis: All 8 Core Drives Decoded [Octalysis]
What makes a TV show so psychologically gripping that 142 million households binge it in 28 days? Squid…