The Great Delhi Run–How FITology used an Alternate Reality Game to Break the Ice
On their first night in Delhi, twenty senior managers sat down to dinner expecting an agenda for the…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Readalong: Reality is Broken, Ch 13 – Collaboration Superpowers
This continues the Readalong by Erik van Mechelen of Jane McGonigal’s ‘Reality is Broken’ with insights from Yu-kai…
Readalong: Reality is Broken, Ch 12 – Missions Impossible
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Time Well Spent, Classcraft, and Blizzard: Gamification Examples
Based on the Octalysis Framework by Yu-kai Chou. Written by Erik van Mechelen. Feedback from Octalysis Prime community…
Readalong: Reality is Broken, Ch 11 – The Engagement Economy
This continues the Readalong by Erik van Mechelen of Jane McGonigal’s ‘Reality is Broken’ with insights from Yu-kai…
Readalong: Reality is Broken, Ch 10 – Happiness Hacking
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Loss and Avoidance Could Sink Your Company
This article is written by Erik van Mechelen based on the Octalysis framework by Yu-kai Chou.