How to Use Core Drive 2 (Development & Accomplishment) in Lifestyle Design
You track your word count. You count your gym visits. You check off tasks. But are these milestones…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How to Add Epic Meaning and Calling into Your Lifestyle Design: Lifestyle Gamification Examples 1/8
What if the single most powerful force driving your behavior has nothing to do with rewards, competition, or…
Gamifying Company Politics: Chou’s Corporate Player Types
The Corporate Environment is a Terrible Game This post is a little different to what I usually write.…
3 Reasons Holacracy Didn’t Work for Medium: A Perspective from Octalysis Design
When Medium — one of the most celebrated publishing startups in Silicon Valley — abandoned Holacracy in 2016,…
Gamification Analysis of Audible: Octalysis Level 2, Scaffolding Phase
Most apps lose users before they ever reach the “good part.” Discovery gets the download. Onboarding gets the…
Tulips, Truffles, Diamonds, and Speakeasies: How to Get Scarcity Right (and How to Get it Wrong)
This article was written by contributing writer Erik van Mechelen Scarcity Done Right (and Wrong) Tulip Mania Truffles…too…
How Zappos’s Culture Uses White Hat and Intrinsic Motivation
When one of the most celebrated CEOs in America dismantled his entire management hierarchy, the business world thought…