One-Two Punch and the Uppercut: The Art of Cold-Emailing
Cold emailing is not a numbers game — it is a persistence game. Most people give up after…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Trello vs Pivotal Tracker: Why One Thrived and the Other Died (Octalysis Analysis)
This article was written by Contributing Writer Erik van Mechelen with input from Jun Loayza and Yu-kai Chou.…
5 Gamification Examples Changing the World of Learning
Why Epic Meaning and Calling Matters in Learning This article was written by Contributing Writer Erik van Mechelen…
What E3 2016 Told Us About Where Games Are Headed
(This post is written by guest blogger Cassie. Cassie is a technology writer at Secure Thoughts who enjoys…
27 Game Techniques Pokemon Go Used to Capture the World (Octalysis Analysis)
This article is written by Contributing Writer Erik van Mechelen with support from Yu-kai Chou. 27 Game Techniques…
Gamification Analysis of Audible: Octalysis Level II
In my last post, I commentated on why Scribd survived while Oyster was shut down. This week, I’ll…
Scribd vs Oyster Octalysis Analysis: Why Scribd Survived
Unlimited reading sounds nice, doesn’t it? It sure did to me, too. I started using two subscription-based services…