Readalong: Reality is Broken, Ch 5 – Stronger Social Connectivity
This continues the Readalong by Erik van Mechelen of Jane McGonigal’s ‘Reality is Broken’ with insights from Yu-kai…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Putting Gamification in its Place: The War on Words
Around 2011, the field I had been working in since 2003 finally got a name, and almost immediately…
Readalong: Reality is Broken, Ch 4 – Fun Failure and Better Odds of Success
This continues the Readalong by Erik van Mechelen of Jane McGonigal’s ‘Reality is Broken’ with insights from Yu-kai…
Trojan Horses and What Makes a Good Designer
This is an excerpt from the second part of the introduction of Actionable Gamification: Beyond Points, Badges, and…
Readalong: Reality is Broken, Ch 3 – More Satisfying Work
World of Warcraft players have collectively spent 5.93 million years playing the game. That staggering number raises a…
The Points, Badges, and Leaderboards Fallacy
This is an excerpt from the second part of the introduction of Actionable Gamification: Beyond Points, Badges, and…
The Scaffolding Phase: The Beginner’s Guide to Gamification (Episode 23)
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…