Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Octalysis Certificate·3 min

Octalysis Certificate Achiever: Dustin Lehr

Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…

Yu-kai Chou
Chou Musings·12 min

Yu-kai Chou Personal Update 2021

It’s been a long two years since I’ve written my last update. Things have been pretty crazy. At…

Yu-kai Chou